The Back Lot

The Back Lot is a bar yard serving ciders, spirits, and beers in addition to featuring a variety of permanently parked food trucks. The Back Lot’s Northern Michigan heritage inspired Conduit to create a retro-modern design using flannel print, rustic typography and iconography, and a vintage color palette to bring the brand to life. In addition to the rebrand, Conduit designed and developed a website where customers can easily navigate between the bar menu and various food truck menus at all locations.