Scott Group Studio creates custom luxury rugs and carpets and wanted a website that visually communicates the beauty and quality of their product. Our site redesign allows for a more editorial approach and showcases their custom products in a variety of settings. Behind-the-scenes imagery highlights their craftsmanship and attention to detail, while visual storytelling is introduced through robust collections and gallery pages. We refined the site hierarchy and menu structure for a pleasant and intuitive user experience on both mobile and desktop, and we built a more functional product library for easier searching and filtering.
We also built a custom feature, the Color Visualizer, that lets customers modify a pattern with their own color choices or choose one of Scott Group Studio’s custom color palettes to see how a piece will look. The custom creation can be saved as a pdf or sent to the Scott Group Studio team to continue the rug making process.