For the 3rd annual Runway for Charity, a fashion event benefiting Helen DeVos Children’s Hospital, the event was designed to be a couture take on the circus. In order to capture the theme of the event in a modern way, we designed materials inspired by funhouse mirrors. Distorted typography and reflective mirrored paper with holographic foils creates a fun yet elegant effect. The event was a record fundraising success.
Event Photography: Stellafly