Rebel is a modern shop with beautiful items and fun, quirky finds. They asked us to redesign their logo and packaging to fit their aesthetic, so we created a bold, white-on-black word mark and designed colorful gift tags with a variety of irreverent messages. For their packaging, we printed the logo in white foil on black bags and boxes. Rebel is about good taste and fun, and we communicate that through the simple black packaging paired with colorful elements like the gift tags or stickers. To finish the rebrand, we applied the design to gift and business cards and provided brand standards to ensure brand consistency.
Store Photography: © Rebel