Brightformat is a printer with a fun personality and a reputation for the highest quality work. We enjoy working with them and were excited when they asked us to refresh their brand and update their lobby. We added circular patterns and colors to their identity and updated their brand standards. For the lobby, we designed a floor-to-ceiling message wall that introduces newcomers to brightformat’s playful side, and on the opposite wall minimalist shelving showcases their work and other curated items. A set of 12 sample cards to highlight their capabilities and share with new and existing clients. New cards can be designed to freshen the set and show off new technologies.