Amway Future Insight

As part of its ongoing growth strategy, Amway was announcing a year-long series of scenario planning events to its executives and wanted to make sure the invitation got their full attention. Conduit designed a series of communications that intentionally diverged from Amway’s usual colors and style, helping this event stand out and signaling that now was the time to move beyond established patterns of business. We chose the title “Future InSight” to capture the urgency of planning for a future within view and the intent to deeply understand the opportunities and challenges ahead. We supported the concept with a complete visual system including videos, PowerPoint templates, and other presentation materials to ensure that the series of events made a first—and lasting—impression.

June 2011

Amway, Branding, Logo, Naming