Conduit approached this comprehensive redesign with the goals of elevating the brand and creating a streamlined user experience. The design nods to Allsteel’s Scandinavian design sensibilities with a clean, modern palette, asymmetrical layouts, and bold serif typography. We reworked the user experience at every level to make information easy to access, download, and share. The expanded search functionality makes it easy to find what you need.
Photography: Dean Van Dis, Ford & Brown
Illustration: Jody Williams