UICA Freedom Of…

In 2006, UICA asked Conduit to design the theme of its annual “Freedom Of        ” fashion event. We created an invitation that introduced the theme of exploring and questioning boundaries. Die-cut cardboard and semi-transparent static foil envelopes simultaneously exposed and obscured the contents within the mailing, teasing recipients to look beyond the boundaries. The invitation also satisfied our client’s request to use the copious piles of cardboard scraps they had on hand.