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TEDx Grand Rapids 2015

The 2015 iteration of the TEDx Grand Rapids brand centered on the term “Constant/Change.” In an effort to flip the conversation around innovation, the TEDx team desired to focus on what can be learned from homeostasis. Inspired by the paradox of using the terms “constant” and “change” in conjunction, we explored themes around duality and binary opposition. We created a system that is graphically black and white, but also embraces the grey areas that often make us uncomfortable. Intentionally divorcing the 2015 identity from the iconic use of TED red signified the different approach to this year’s dialogue.

TEDx Grand Rapids 2015 - Logo Expression
TEDx Grand Rapids 2015 - T-Shirt & Event Badge
TEDx Grand Rapids 2015 - Stage
TEDx Grand Rapids 2015 - Sandwich Board
TEDx Grand Rapids 2015 - Window Signage
TEDx Grand Rapids 2015 - Logo Projection
TEDx Grand Rapids 2015 - Sponsor Reception
TEDx Grand Rapids 2015 - Logo Variation
TEDx Grand Rapids 2015 - Buttons
TEDx Grand Rapids 2015 - Window Graphics
TEDx Grand Rapids 2015 - T-Shirt Options
TEDx Grand Rapids 2015 - Logo Expression 2
TEDx Grand Rapids 2015 - Tote Bag
TEDx Grand Rapids 2015 - Notebooks
TEDx Grand Rapids 2015 - Logo Expression 3
 
Photography: Adam Bird and John O'Neill