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Steelcase Website

Noted workplace brand Steelcase approached Conduit to collaborate on the redesign of Steelcase.com. In addition to much-needed technology and taxonomy updates, our client wanted to unite its 188 regional sites onto one global platform, maintaining complete consistency. During the process we served as the design lead, collaborating with teams in Europe and Asia to gather and mediate cultural feedback. The resulting site simplified the information architecture and user experience, established common ground between cultures, and provided one unified web presence for a massive global brand.