Steelcase NeoCon 2007

Steelcase engaged Conduit to create a digital backdrop for its 2007 NeoCon showroom. We lightened the mood by creating animated wallpaper with a more playful look at the places people sit, including yoga mats, dining room tables, and in someone’s arms. Featuring the picto-people who appeared throughout the rest of the showroom, the wallpaper provided a whimsical backdrop that told a complete story whether viewed for a few seconds or for the entire loop.