Sebago Website

Sebago has a strong nautical heritage, and when they saw a shift in the marketplace, they recognized an opportunity to reach a new customer. When Sebago began incorporating new styles and collaborations with artists and tastemakers alongside their classic boat shoes, Conduit recognized that the experience of their current site was now too narrow to encompass the new direction. We designed a new experience that targeted a younger audience while still preserving the essence of the brand.