Runway for Charity Branding - CONDUIT
CONDUIT Search Search

Runway for Charity Branding

As the Design 1 Fashion Event matured into a major fundraiser and a highlight of the local fashion scene, its sponsor base expanded too, signaling the need for a name change that could carry the brand into the future. Conduit pitched a new name — Runway for Charity — that conveyed the event’s purpose as a fundraiser for the Helen DeVos Children’s Hospital, established its status as a major fashion show, and changed the hierarchy to focus on the purpose of the event instead of a single sponsor. The new name and identity have helped build awareness about the organization and propelled it to unprecedented success, more than quadrupling their fundraising in just one year.

Runway for Charity 2013
Runway for Charity 2013 - Logo
Runway for Charity 2013 - Business System
Runway for Charity 2013 - Invite
Runway for Charity 2013 - Candy
 
Runway for Charity 2013 - Flyer
Runway for Charity 2013 - Poster
Runway for Charity 2013 - Website
Photography: Andrea Horn