Nutrilite Seed to Supplement - CONDUIT
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Nutrilite Seed to Supplement

As a global brand, Nutrilite needs to communicate with an audience who speaks multiple languages. When they needed a short video to explain their agricultural and R&D processes, they requested a solution that would require no translation for captions or voiceovers. Conduit, along with Detergent Design, began with intensive interviews and research to create storyboards that would explain their story fully and accurately. Then, using picto-people with universal appeal to all cultures, we created a playful animation that boils the story down to its essence—without a single word.

December 2011

Amway, Animation, Digital, Nutrilite, Video

Story Boards: Detergent Design, Illustration: Jody Williams