Nurture Website - CONDUIT
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Nurture Website

Conduit began the revamp of the Nurture website with intense research. To get a comprehensive understanding of common frustrations and needs, we conducted multiple interviews with those who frequently interacted with the site. Based on users’ feedback, we completely restructured the product offering and built a new information architecture with their needs in mind. By making the Nurture site much simpler and more satisfying, we created an experience that supports and enhances the brand.