Hush Puppies Website - CONDUIT
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Hush Puppies Website

Hush Puppies, the beloved American footwear brand, approached Conduit to reposition their online retail experience. The seasonal nature of fashion trends dictated that the site needed to be versatile—equally able to deal with a bold summer campaign as with a muted fall color palette. We designed an online experience that is flexible enough to allow for seasonal reinvention while still emphasizing the brand’s core philosophy of casual living and the pursuit of leisure.