GRAM Brand Repositioning - CONDUIT
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GRAM Brand Repositioning

The Grand Rapids Art Museum approached Conduit to help re-align their brand with new strategic objectives, highlighting GRAM’s commitment to inclusivity. A new identity system introduces subtle refinements to the logotype, as well as new type standards, color palette, graphic language, photo library, and messaging platform.

A new brand video captures the spirit of the update, showing GRAM is much more than an architectural landmark. It is a cultural beacon of the midwest.

July 2016

Branding, Digital, GRAM, Print, Video

Video produced in collaboration with Gorilla.